The concept of a cru (or estate) has always existed, but terroir, a more recent term, is now considered of even greater importance. Terroir explains why some wines are consistently better than others. Although winegrowers obviously leave their mark as well in terms of culture, philosophy, and tradition, some vineyards always produce finer wines.
It could be said that emphasizing the concept of terroir - a combination of soil characteristics and microclimate - has led to the development of winemaking techniques best adapted to the qualities and inadequacies of a given vineyard.
Of course, quality keeps pace with an estate's reputation if the finest terroir receives the best care. Likewise, more modest, or even unknown estates may be coaxed into producing very interesting wines.
This observation has led to significant developments in vineyard management, especially careful pruning, leaf-thinning, and bunch-thinning in order to fine-tune yields and promote perfect ripening. Soils and vines are better understood, and winegrowers have increasingly become adepts of reduced fertilizer use, integrated pest management, well-adapted trellissing methods, selecting the best rootstock, etc. All these efforts are aimed at a single result: improving the quality of the grapes, irrespective of vineyard location. Wine quality depends on grape quality, which must in turn be retained and enhanced by every operation in the winemaking and aging process.
The objective is not to produce "First Growths" everywhere, nor to make identical wines all around the world, but simply to allow each wine to express the full potential of its terroir.
Building on family know-how, scientific education, curiosity, and intuition, we have done our best to understand all the significant factors of winegrowing around the world, encompassing every aspect, from soil to people - a highly complex, yet fascinating task, sparking enthusiasm and excitement, a glass of fine wine, just for the pleasure.